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iCube Digital

Holistic e-Branding & Mobile Apps For Socially Responsible Growth

About Our Firm

We're a cross-cultural digital agency offering unique solutions with collaborators in NYC, Paris, Dubai, Bangkok and Tokyo.
Our Creativity

Creativity is the foundation of our philosophy. We draw from the past and are driven by the possibilities for the future of design. Our team members have spent their lives traveling the world studying design, everything from the work of the Bauhaus to temple architecture of South-East Asia.

Our Technology

The technological aspect of our philosophy is rooted in the interactions between humans and computer programs. It is our belief that the interface is the single most important dimension of technology today.

+
Years of Experience
References to Date
Countries
Proprietary Apps

Our Services

UI / UX / CX
Your product succeeds or fails based on how well users are able to interface with it. We utilize over 25 years of experience designing user interfaces, user experiences and developing customer experience strategies, in order to ensure your product succeeds in the marketplace. Our philosophy is rooted in great design.
Branding
Until recently a company could still rely on traditional branding techniques, but no longer. Your brand image can now be influenced in a matter of seconds due to the speed and ubiquity of Internet communication. We design branding strategies that address these technological realities, turning vulnerability into advantage.
Development
Best practices in development are continually evolving, and our team is proactive in continually adapting to keep up with the latest proven techniques, technologies and process. For mobile app development we follow an iOS first strategy – always native. For Web sites – Agile, responsive and CX oriented.
Strategy
Successful strategies are created by carefully considering all of the criteria required to turn user interest into conversions. We are comfortable devising strategies for expanding market share in wide range of industries including mobile technology, fashion, automotive, publishing, broadcast media and luxury goods.
Approach
Diligence, attention to details and speed of execution are our primary focus when taking on a project. Our approach begins with an adherence to Agile principles, open source technology and a respect for quality proprietary tools that can accelerate the development of products and solutions.
Support
Providing reasonably priced long term maintenance is as important to us as winning the initial bid. We are here to grow with you together, favoring long term relationships over short term gain. We understand and respect the delicate balance between spending and growth in order to ensure your long term success.

References

Red Bull Branding

Red Bull

How a brand synonymous with hi-performance sports became an upscale VIP beverage. Over 2000 people lined up under the rain for one of a kind event. PR, Social, Curated Web, PBS, Fox TV, NYTimes, Time Out, Juxtapoz, Co-Patronage.
Porsche Design

Porsche

How we rejuvenated a brand focused on racing by introducing urban contemporary art. Over 2000 people lined up under the rain for one of a kind event. PR, Social, Curated Web, TV, Prime News, Co-Patronage. ROI = 5 times the budget.
Brarudi Design

Desigual

Client wanted instant recognition in the U.S., with a brand only known in Barcelona? Our answer: 400 people waited in their "undies" in SoHo and mid-town to become one of the 100 lucky peeps winning a free total outfit. Viral Videos, Buzz marketing, Guerrilla marketing, On campus activation, Fashion Week, PR, Social, Micro-site, In-store Events, Morning TV shows. ROI = 6 times the budget.
UBiFrance Design

UBiFrance

Creativity "à la Française" needed a serious commercial boost in North America. We designed and developed a unique and versatile site that drew millions of new buyers to dozen of under the radar craftsmanship and semi-luxury brands "Made in France". Web design, development, SEO/SEM strategy and execution.
National Geographic

National Geographic

First global and cross-channel media kit for the American pioneer magazine in World adventure and Earth stewardship. Designed and developed with the collaboration of Gerard Dalmon. Award winning site featured by Communications Art & Design Interact
National Geographic

Z Living

Previously known as Veria Living, this large web and mobile portal focused on healthy living and Ayurvedic wellness needed a complete overhaul in order to better convert user traffic already in the million/month. Our team scrubbed all the assets, improved video streaming, enhance user conversion and monitored the transition to the new sites, app and players. Front & Back End Code Optimization, Video Streaming, SEO.
Leros point to point

Leros point to point

The executive transportation business based in Westchester called on us to develop a new Web site. After our audit, we recommended a full re-branding, the production of proprietary photos and videos, and the design and development of a web portal allowing user friendly booking in the US and around the world. ROI = 20+ times the budget over 2 years.
McLaren

McLaren

The famed Formula One team decided to become a full fledge sports car manufacturer and consulted i3 for their exclusive US launch. We recommended a multimedia mixed strategy of unique events at Pebble Beach, NYC, Miami. With a focus on the driver experience, and the highlight on the manufacturing excellence with a racing car pedigree that only Ferrari and Porsche can also claim.
McLaren

QWANZ

News and causes are easily converted into polls, shared via social media and the results can be automatically pushed to elected officials, 20,000 journalists, Fortune 1000 and government agencies. We recommended the move from the desktop to mobile. Provided design, development, Web site maintenance and localization in 4 languages, SEO/SEM/SMM and partnerships.
L'Artisan Parfumeur

L'Artisan Parfumeur

The celebrated perfume maker from "Place Vendome" in Paris was unable to develop its online business in the US, using a legacy eCommerce site from France. After a thorough auditing we recommended a branding localization and dedicated US & Canada eCommerce platforms in order to better promote + convert existing offline and new online customers. ROI = 10 times the initial budget within 2 years. Online boutique quickly became AP #1 store in North America.
There is only one way left to escape the alienation of present day society: to retreat ahead of it.
Roland Barthes
Design is not just what it looks like and feels like. Design is how it works.
Steve Jobs
A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away.
Antoine de Saint-Exupery
A camel is a horse designed by committee.
Alec Issigonis (Designer of the Mini)
Be brave. Take risks. Nothing can substitute experience.
Paulo Coelho
Nothing ever becomes real till it is experienced.
John Keats

LET'S MEET OVER COFFEE, GREEN TEA OR WINE

SAY HELLO, BONJOUR, KONNICHIWA, SALAM ALAYKOUM
Email: info@icube-newyork.com
USA: +1 830 200 0747
UK: +44 (0)74 0171-9877
JAPAN: +81 (0)50 5539 9380
DUBAI: +971 56 103 11 69
WHERE & WHO WE WORK WITH
NEW YORK - Jonathan Daniel
WOW logo
228 Park Avenue South, Suite 35130
New York, NY 10003
USA

LONDON - Eric R.T. Vidal
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Sterling House
12 Dyers Buildings
EC1N2JT London
UK

TOKYO - Eric R.T. Vidal
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Ark Towers, Suite E2011
〒106-0032 Tokyo, Minato-ku
Roppongi-itchome 3-39
Japan

PARIS - Marilor Requet
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Territoires Visuels - WOW Agency
13 rue Sedaine
75011 Paris
France

DUBAI - Gilles Vidal
WOW logo
WOW Agency
FRENCH TOUCH FZ LLC
Plaza Tower 1
Mohammed Bin Rashid Boulevard
PO BOX 2479 Downtown Dubai
United Arab Emirates
 

We have teams in New York, London, Paris, Dubai, Bangkok & Tokyo.

Contact Us
Email: info@icube-newyork.com
Phone: +1 830 200 0747